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You operate a Caribbean destination resort. You currently offer plans for a cruise departing from the resort and plans for a casino stay. It is

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You operate a Caribbean destination resort. You currently offer plans for a cruise departing from the resort and plans for a casino stay. It is expected that in 2021 there will be some return to more nor mal travel. You will relaunch your advertising for 2021 announcing that customers will be able to do both tours for one price. Your marginal cost per customer across both tours is $48 00. Here are the customer preferences. Determine how much your net profit will increase with a single bundle price oompared to the maximum net profit you would make with a high price strategy. Cruise Casino Customer 1 $7,000 53,000 From experience you know that some traveler will never bundle. For example, you know that about 21% of your customers decline cruises because of sea sickness. At least 12% decline the casino trip saying they don't believe in gambling. As a rough estimate you ini- tially expect that approximately 330/0 of your customers will never bundle. Will mixed bundling increase prots? Please provide calculations that support your conclusion

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