You operate a Caribbeandestination resort. You currently offer plans for a cruise departing from the resort and plans for a casino stay.It is expected that in 2021 there will be some return to more normal travel.You will re-launch your advertising for 2021 announcing that customers will be able to do both for one price.Your marginal cost per customer across both tours is $4800.

Customer Preferences

Customer1 Cruise Casino

$7,000 $3,000

Customer2 $2,000 $6,000

Given the preferences, would bundling improve profits over the high-price strategy?Support your conclusion by showing if (by how much) profits differ under each strategy, bundle v high price.