You operate a coffee shop in New York City. Your business is running well. There are two possible scenarios that can take place next week and you have the choice of choosing one, which one would you choose to operate in: (a) Milk and coffee bean prices go up globally by 20% (b) Your shop rent moves up 10%. (Assume that milk and coffee and rent are about the same proportion of your total cost of operation when the shop is running at full capacity)