Question
You operate a small ice cream vending truck, but are not sure what the demand will be for each of the ice cream flavours you
You operate a small ice cream vending truck, but are not sure what the demand will be for each of the ice cream flavours you will be offering: Chocolate, Vanilla, Strawberry, Butterscotch, Lemon, Coffee, Nutella, and Cherry.
a) Using an ORDINAL level of measurement, in the space below, create ONE closed-ended question (including both question AND answer options) that would best help address your problem.
b) Explain a MAIN ADVANTAGE of using Ordinal level of measurement in this scenario -what does it help you accomplish, compared to a less complex level of measurement?
c) Explain a MAIN DISADVANTAGE of using Ordinal level of measurement in this scenario - why might it provide misleading results, compared to a more complex level of measurement?
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