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You overheard two students' conversation about pricing after a class: Student 1 - We can drop prices in the short run to cover differential variable
- You overheard two students' conversation about pricing after a class:
Student 1 - We can drop prices in the short run to cover differential variable and fixed costs. But in the long run, prices must cover all variable and fixed costs.
Student 2 - How is that possible? Shouldn't we always cover all our costs, short-term and long-term?
Required:
provide appropriate response to clarify the pricing concept the students are discussing.
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