You own a real estate development/home construction company. Differentiate competitive (business-level) strategies and corporate-level strategies used at your company. In particular, what generic competitive strategy(ies) is/are used? What strategies are used by your area/functional unit? Do these area/functional unit strategies support the business-level strategies of the wider organization or are the area/functional unit strategies unique? How might the business improve its competitive position? How might your are/functional unit improve its competitive position? What recommendations do you have for the overall company?