Question
You own a small marketing-research consulting business. You entered into a large contract with an American retail chain looking for appropriate locations to expand its
You own a small marketing-research consulting business. You entered into a large contract with
an American retail chain looking for appropriate locations to expand its market into Ontario and British
Columbia. The original contract price was all-inclusive of travel and other expenses. Unfortunately, the
airfares have increased dramatically in prices and has been much more expensive than anticipated to conduct the surveys and focus groups necessary across the two provices. As a result, your business is running into finanicla difficulties.
a. Can you renegotiate the terms of the contract with your American retail client?
b. if your client agrees to pay more for the same original service, but then changes its mind and refuses to pay, what can you do?
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