You own a travel company that arranges adventure trips for groups. You start a social networking site for promoting your trips. In Web 2.0 style, you want people who have taken your trips to post the pictures and comments on the site. Bill, who is 15 years old and wants to be taken as more grown than he is, posts a picture of a handsome 22-year-old male as a picture of himself and claims to play the guitar and be an accomplished chef. He also writes witty comments on the site. Suppose someone decided to go on one of the trips in part because of Bill's postings and was disappointed in the trip and when they learned the truth about Graham.

a. Is what Bill did ethical? On what basis are you making that decision.

b. Is the company liable for what Al did? Are they ethically obligated to refund that person's fees?