Question
You own Summertime outdoor theatre, putting on shows. (evaluated for accuracy and proper format) Financial information for the 2021 season is below: Total fixed costs:
You own Summertime outdoor theatre, putting on shows. (evaluated for accuracy and proper format)
Financial information for the 2021 season is below:
Total fixed costs: $1,600,000
Variable costs per (admission) ticket sold: $4
Ticket sales: 60,000 tickets Ticket price: $35 per ticket Other revenues: None
Ticket price (per ticket) will increase by $5 in 2022
Variable cost (per ticket) will decrease by 50 cents (more using the app for tickets) in 2022 The only other changes for 2022 are indicated specifically for you below (use only yours!):
Anais: A $100,000 increase in advertising will result in a 5% increase in tickets sold Renata: A $120,000 increase in advertising will result in a 10% increase in tickets sold Jennifer: A $120,000 increase in advertising will result in a 15% increase in tickets sold Iris: A $130,000 increase in advertising will result in a 15% increase in tickets sold Jacky: A $150,000 increase in advertising will result in a 15% increase in tickets sold Jonathan: A $160,000 increase in advertising will result in a 20% increase in tickets sold Theodore: A $180,000 increase in advertising will result in a 20% increase in tickets sold Eboni: A $200,000 increase in advertising will result in a 20% increase in tickets sold Tyeisha: A $220,000 increase in advertising will result in a 20% increase in tickets sold
Required: Prepare a 2022 Contribution Format Income Statement.
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