You read a story in the newspaper about a car company that has recently been fined five billion dollars by government regulators. The fine is for past infractions that are no longer relevant to how the firm will produce cars going forward. The story contains the statement? "clearly, the company will now need to raise prices in order to recover this? loss." If it is impossible for the company to pay its? obligations, the company should ? increase the price of its product to cover its fixed cost file for bankruptcy continue production .