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You research sales in a market area and ascertain that values have gone up 4.6% in the last year. The trend seems constant so you
You research sales in a market area and ascertain that values have gone up 4.6% in the last year. The trend seems constant so you project that growth next will be in the range of 4% to 5%. This kind of procedure is called __________ analysis
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
