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You run a coffee shop that works very hard to cultivate regular customers. You want to provide some incentives to improve the retention rate for
You run a coffee shop that works very hard to cultivate regular customers. You want to provide some incentives to improve the retention rate for regular customers, and to do this you want to estimate the lifetime customer value of your current regular customers so you don't offer incentives that cost too much. You estimate that your regular customers spend an average of $2.30 per visit and visit an average of 130 times per year. The gross margin on the average customer purchase is 54%. The retention rate for customers is estimated to be 71%. The coffee shop uses a discount rate of 8% in evaluating investments. What is the current Lifetime Customer Value for a regular customer of the coffee shop? Your
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