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You run a coffee shop, where you currently sell 200 coffees per year at $4 each and 100 pastries per year at $3 each .

You run a coffee shop, where you currently sell

  • 200 coffees per year at $4 each and
  • 100 pastries per year at $3 each.

You also currently pay

  • $200 per year to rent the building space, and
  • you pay a barista $100 per year

to serve the coffee and pastries.

You just paid a consultant $50 to assess ways in which you can increase

revenue.

Based on his advice, you are thinking of purchasing a sign

spinner, currently priced at $125, to direct nearby foot traffic to your shop.

You will also need to hire someone to operate the sign spinner, at an

annual salary of $75 per year.

Based on market surveys, you expect that the sign spinner will enable you

to sell 150 more coffees and 50 more pastries per year. The sign-spinning

machine has a useful life of five years, and cannot be re-sold. Suppose you

book the machine as an asset upon purchase, and declare an annual

depreciation expense of $25 per year throughout its useful life. Your

relevant marginal tax rate is 30%.

Assuming the relevant OCC is 10%, what is the NPV of this investment (i.e.,

investing in the sign spinner)?

Round all work to at least 4 decimal places.

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