Question
You run Krispy Kreme and sell donuts. You are trying to forecast demand for 2022, and you have sales data for the past 3 years,
You run Krispy Kreme and sell donuts. You are trying to forecast demand for 2022, and you have sales data for the past 3 years, in $M:
2019: 40
2020: 30
2021: 50
Generate a forecast with the exponential smoothing method, with alpha = 0.29. Use the naive method to seed the forecast. What is your 2022 forecast? Round your answer to the nearest whole number of millions.
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Strategic Management
Authors: Frank Rothaermel
5th Edition
126026128X, 978-1260261288
