You seek to determine the Comps-price of See-It Industries common stock. The stock currently sells for $35.3 per share, and is expected to have earnings per share next year of $2.02 per share. Based on risk, the fair discount rate of See-Its common stock is estimated to be 11.1% per year.

Within the same industry there are a host of competing firms. Of those, three of them appear to have operations that are closely aligned with See-It Industries. Those firms, (i) Vision, (ii) XOut and (iii) Zeekum, currently trade at stock prices of $32, $58, and $48 per share, respectively. Next year the three firms are expected to have earnings per share of $3.45, $3.26, and $1.19 respectively.

Based on risk, the fair discount rate of Vision, XOut and Zeekum is estimated to be 8%, 11.7%, and 8.5% per year.

Determine the Comps-price of See-It stock based on the forward-looking P/E ratio.