You serve on the Board of Directors of a corporation that is primarily based in a medium-sized city in the United States. Based on the net profits and cash position of the corporation, the Board has determined that the corporation will be in a position to commit $5 million to educational efforts in its hometown. Some Board members are of the view that the corporation should set up its own series of after-school programs at each of the high schools and middle schools in the city, and that these programs should carry the corporation's name and thus be a highly visible CSR effort, On the other hand, some Board members note that there is a well-respected charitable organization in the city that already provides after-school programs at each of the city's high schools and middle schools. These latter Board members believe that the corporation should contribute the entire $5 million to this charity, rather than attempt to set up its own program, even though that would make the corporation's commitment appear to be somewhat less visible.

As a Board member, where do you stand on this? Assume for this purpose that apportioning some of the $5 million to each approach is not a viable option - you'll need to go with one or the other.