You should assume that you have been hired by the leadership at Coca-Cola. as a marketing consultant and you have been selectedto answer several questions related to their marketing efforts. You must advise the company on what to do.

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view, the fan-created page violated Facebook's terms of service, because a non-copyright holder was using the imagery and logo associated with a known brand. Facebook contacted Michael Donnelly, Group Director, Worldwide Interactive Marketing for The Coca-Cola Company, to let him know that he was in the position to take down the hugely popular fan-created site or, conversely, he could take it over and make it an official marketing channel for the company. Coke was already revisiting its social media policies, with the Diet Coke and Mentos user-generated video incident fresh in its memory. Those videos, which featured elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary, but he and his team had to figure out how and to what extent they should do so while still protecting one of the world's most valuable brands.

https://embapro.com/frontpage/ansoffanalysis/13364-coke-donnelly

1. what is an introduction
2. What are Coke's primary internet promotional objectives? Have Coke'sobjectives changed significantly over the years and, if so, how?
3. What do you feel are the most valid measures for assessing the success of Coke's internet advertising? Explain why you feel that these are the best means of determining effectiveness.
4. Many of Coke's competitors are attempting to imitate aspects of its internet advertising and integrated promotional program. (a) Does this present a threat to Coke? (b) Why or why not, and how should Cokerespond?
5. what do you recommend
6. conclusion