You should imagine that you are working for a small or medium size (LESS THAN 200 MILLONS REVENUES AND LESS THAN 200 EMPLOYEES) company that chooses to develop a social media campaign plan. Assume that you are presenting IN A WRITTEN REPORT your plan to the main stakeholders of the company for their approval.

· Key messages to transmit (a short video/image with the proper text, message, and Call to Action) (tools for videos, Canvas, animoto or any other tool)

· Key metrics by which you will measure success or failure.

· An indication of the resources you need to dedicate to it like HR, FINANCIAL, TECH etc.