• You should read the Dell case "Dell - Pioneers in Mass Customization" on pages 74-76 of your text, and answer the following questions. What are the fundamental reasons for Dell's success in the personal computer market? What should Dell do next to maintain their competitive advantage in this market? Will configure-to-order and postponed production work in other sectors? If not, why not? It is required that you cite concepts from the readings to support your responses to each question. The absence of supporting information will result in a reduction of your grade. Please be sure you are using the APA citation format to cite your sources, and for your references list. For more guidance on case studies, please review the Guidelines for Case Study Analysis.