You, studying the market opportunities, understand that the dairy industry has had a positive performance during the last 4 years, and decide to invest in this industry. So what is necessary to start the business includes, but is not limited to, the necessary documentation requested by the Government, the purchase of cows and the land, among other aspects. You start operating and the sale price is already established, so you work with cost minimization in order to be more effective, which results in an increase in profit to Through the sale and distribution by volume. Use the following questions: 

1. What kind of market is your firm in? 

2. Describe a feature that identifies it in the Market. 

3. Briefly describe the managerial action you would take and why?