Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

You supervise a team of marketing analysts who work on different snack products in a large food products company. The marketing analysts have recently received

You supervise a team of marketing analysts who work on different snack products in a large food products company. The marketing analysts have recently received undergraduate degrees in business administration from AUS and have been on the job for one year. Their responsibilities include analyzing the market for their respective products, including competitors; tracking current marketing initiatives; and planning future marketing campaigns. They also need to prepare quarterly sales and expense reports for their products and estimated budgets for the next three years; to prepare these reports, they need to obtain data from financial and accounting analysts assigned to their products.

When they first started on the job, you took each marketing analyst through the reporting cycle, explaining what needs to be done and how to accomplish it and emphasizing the need for timely reports. Although preparing the reports can be tedious, you think the task is pretty straightforward and easily accomplished if the analysts plan ahead and allocate sufficient time for it When reporting time approaches, you remind the analysts through email messages and emphasize the need for accurate and timely reports in team meetings.

You believe this element of the analysts' jobs couldn't be more stra1ghtforward. However, at the end of each month, the majority of the analysts turn their reports in a day or two late, and, worse yet, your own supervisor (to whom the reports are eventually turned in) has indicated that information is often missing and sometimes the reports contain errors. Once you started getting flak from your supervisor about this problem, you decided you had better fix things quickly. You met with the marketing analysts, explained the problem, told them to turn the reports in to you a day or two early so you could look them over, and more generally emphasized that they really needed to get their act together. Unfortunately things have not improved much, and you are spending more and more of your own time doing the reports. What are you going to do?

discuss your proposed actions in ight of "expectancy theory". you will have to clearly explain the theory in your answer.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Project Management A Managerial Approach

Authors: Jack R. Meredith, Samuel J. Mantel,

7th Edition

470226218, 978-0470226216

More Books

Students also viewed these General Management questions