You think your client has done an excellent job of defining its strategic goals, assessing the organization and environment through a SWOT analysis, and matching environmental threats and opportunities against the company's strengths and weaknesses.

However, the management team seems to be struggling just a bit when it comes to fitting in the last piece of the puzzle -- which objectives should be part of the strategic plan, the tactical plan, or the operational plan. Once more, they've asked for your help and guidance.

Consider each of the objectives shown below and drag it into the appropriate level of the pyramid to indicate whether these should be part of the company's strategic plan, its tactical plans, or its operational plans.

Strategic Plannning

Tactical Planning

Operational Planning

Hire temporary workers to staff expanded hours of operation during holiday season.

Increase sellling space by 25% in the Meadowville store by completing an addition to the building by year-end.

Maintain a profitability rate that is among the best-in-class retailers as measured by a percentage of net sales.

Perform physical inventory of stores.

Hire two new online customer service associates by the end of the month.

Upgrade website to make it mobile-friendly and linked with company social media sites.

Develop and implement a company-wide orientation program for new hires.

Increase sales revenue from $8.2 million to $10 million.

Increase market share in Midwestern region by 20% within the next 5 years.

Hire a new web designer.