You$$ve identified your micro$-$influencer and chosen your social media platform, so you now turn your attention to the different types of social media posts that you want your influencer to make keeping your $$200,000$ budget in mind.

Influencers often use text$-$based stories, photo and image posts, and video posts to promote products and services on social media. These posts differ in both effectiveness and cost. You have reviewed the following cost$-$benefit analysis provided by marketing research and scheduled a meeting with your influencer to discuss the campaign strategy.