You walk into Ted's Wicked Dive Shop and order a custon$-$des gned diving mask that fitted to the specific dimensions of your face: You are really pumped wo abou the our and expect delivery in ten days. Two weeks later, you call Ted and ask where your mat It turns out the order did ship in nine days, bot to another custome sith the samene: who lives in Nashville. What kind of value did Ted fall to proidte?