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You want to make an innovative mobile app for payment, redeeming rewards, and online orders. Target market: millennials (They believe that an app should be

You want to make an innovative mobile app for payment, redeeming rewards, and online orders.

  • Target market: millennials (They believe that an app should be cool!)
  • Define the coolness factor?
  • How can this mobile app be cool from the millennials' perspectives?
  • What are the dimensions (features) of the coolness factor?
  • To be seen as a cool app, the mobile app should be easy to use or sophisticated?
  • How do you market it among millennials?

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Coolness Factor in Mobile Apps for Millennials The coolness factor in a mobile app for millennials refers to its ability to resonate with the preferences values and lifestyle of the millennial generat... blur-text-image

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