You want to sell more of the crocheted baby items you make. What started as a hobby seems like it could become a legitimate money-making business. Your friend works at a company that distributes a variety of items to retailers all over the country, including many baby items. Once you send pallets of product to this company, they handle all of the sales, shipping, and other logistics involved with selling to these retailers. Although youll make less profit per item than you do now, youll be able to sell much higher volume which will more than make up the difference. What is the distribution channel described in this scenario?

a. Consumer direct

b. Two-step distribution

c. Agent to wholesaler to retailer

d. Retail channel