You want to start a kit-meal delivery business like Hello Fresh.

Meso factors 

When referring to meso factors, you'll predominantly focus on change drivers more specific to and within your industry, sector, or market.

These meso categories would include

(1) your overall industry

(2) competitors within your industry

(3) consumers within your industry

(4) products/services available to them.

Based on the factors above, identify at least one meso factor that would have an impact on your business idea. Explain how this would impact the overall demand for your product or service and how you would establish a value-add proposition based on this information