You want to start an online clothing store and need information about the size of the market for the marketing section of your business plan. From a Google search, you found that Canadians spent $2 billion online for apparel, accessories, and footwear in 2009 and that the forecast for their spending on these items is $2.4 billion in 2015. You have also researched publicly traded apparel companies, such as the Gap, to discover trends in online sales for these firms.

1. Why is the information presented above is inadequate to develop a business plan?
2. Discuss two primary and secondary data collection methods for the above scenario. Justify your choice.