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You want to understand how your brand is performing in Toronto versus in Montreal (you only sell in these two markets). After consulting your sales

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You want to understand how your brand is performing in Toronto versus in Montreal (you only sell in these two markets). After consulting your sales database, you note that you sold 20,000 units in Toronto, and 12,400 units in Montreal. According to StatsCan, there are about 2 million households in Toronto and 1.6 million households in Montreal. Calculate the two BDls. Toronto BDI: 0.86; Montreal BDI: 1.11; Toronto BDI: 1.21; Montreal BDI: 0.74; The correct answer is not listed Toronto BDI: 1.11; Montreal BDI: 0.86; Toronto BDI: 1.01; Montreal BDI: 0.93

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