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You were exposed to Proctor & Gamble's open-innovation architecture model known as Connect & Develop (C&D) . This model has produced frame-breaking innovations like the

You were exposed to Proctor & Gamble's open-innovation architecture model known as Connect & Develop (C&D). This model has produced frame-breaking innovations like the Swiffer Sweeper, Mr. Clean Magic Eraser, Febreze, Tide Pods, and, Dryel, to name a few. Many would say the success of their innovation model is directly attributable to the model successfully satisfying all four criteria of the VRIO framework. Your task is to defend P&G's open-innovation architecture model using the VRIO framework. You are to offer an in-depth discussion in how the C&D model successfully satisfies each component of the VRIO framework.

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