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You were just hired as the General Manager of a local Country Club with the intent to grow the business and return it to profitability
You were just hired as the General Manager of a local Country Club with the intent to grow the business and return it to profitability quickly. The CEO asked you to submit a detailed business plan that addresses the following: 1. The market structure. How is the company positioned in the market and which factors would you focus on analyzing deeper and how 2. What kind of competitive environment is the Country Club likely facing? Describe any assumptions and facts you used to reach those conclusions. How are you positioned in the competitive environment you described to be profitable? Is it sustainable? 3. During the COVID pandemic, many such businesses experienced a drastic change in operations, usage, and, ultimately, profitability. Explain in detail how the following changed during the pandemic and the consequences to the business and profits: a. Supply and Demand b. Consumer Behavior c. Production and Costs How are those connected? 4. Devise a plan for a pricing strategy to maximize the profits of your business. a. Which population segments would you target and how? What kind of pricing plans would you offer and to which consumer types? Explain in detail your thought process and how each of
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