You were recently hired by a retail and

catalogue company that promotes itself as a

Canadian firm selling only Canadian-made

goods. The products featured in advertising

and in the catalogues tell the stories of the

firms that produced the goods in Canada.

The sales response to the firm's Made in

Canada position has been incredible, and

growth has been impressive. One day while

speaking to a vendor, you find out a

shipment of merchandise will be delayed

because the product is late coming from

overseas. A few days later, you hear a similar

story. As it turns out, the firm just barely

earns its Made in Canada labels. Although

technically the products meet the standard

to be classified as Canadian-made, you

worry that the firm is not being truthful to its

customers. You decide to write a letter to the

vice president of marketing to detail your

concerns. What information do you include

in the letter?

In your own words write a letter