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You Why do entrepreneurs need to have above - average marketing and selling skills when securing debt or equity capital? Question 2 options: Because entrepreneurs
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Why do entrepreneurs need to have aboveaverage marketing and selling skills when securing debt or equity capital?
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Because entrepreneurs need to demonstrate their expertise in their business, the market they plan to sell to and how they'll overcome potential barriers that they may face during startup or growth stages of their business ventures.
Because entrepreneurs need to demonstrate their ability to sell to customers: Identify customers' needs, problemsolve, describe products' features, advantages and benefits, trial close, overcome sales objections and close deals without which there'd be no funds to repay financing. Financiers need to know that entrepreneurs can sell their products.
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