You will assume the role of a financial analyst and create a full analysis between two different companies in the same industry (for example, Coca Cola and Pepsi). Please ensure that you fully explain all calculations and that you answer every question thoroughly. You will need to locate information about the two companies' annual financial statements for 2016. To do so, go to one of the many financial sites on the Internet to download their reports.

MSN Money at: http://www.msn.com/en-us/money/markets

Yahoo Finance: https://finance.yahoo.com/

Your analyses should address the following items:

What are the primary lines of business of these two companies as shown in their notes to the financial statement?

Which company has the dominant position in their industry?

What are the gross profits, operating profits, and net income for these two companies?

Compute both companies' cash coverage ratio, current ratio, and free cash flow.

What ratios do each of these companies use in the Management's Discussion and Analysis section of the annual report to explain their financial condition related to debt financing (meaning you MUST find each of the two firms' annual reports)?

What are the gross profits, net income, EBIT, EBITDA and free cash flow (FCF) for these two companies?

For both companies, compute:

current ratio

quick ratio

total debt ratio

debt-equity ratio

total asset turnover

inventory turnover

days sales in inventory

profit margin on sales

return on assets

return on equity

Fully explain what each ratio is telling you (NOT just a definition), but relevant to your firms.

Complete your study with a full DuPont Model

Specifically, after calculating the ratios, explain what each tells you about the company and compare/contrast with the other company. For example, when discussing the days sales in inventory and inventory turnover, indicate where and why there might be a significant difference between the two companies you have selected.

Finally, using two of the several valuation models we have studied in this course, demonstrate whether the stock is overvalued, undervalued, or correctly valued by the market. (The might include CAPM, Dividend Discount, Free Cash Flow, or Earnings Multiplier) your choice, but be prepared to defend your answer in your final classroom presentation.

The paper must follow APA writing style guidelines for citation (both in-text and reference), structure, grammar, spelling, and punctuation. Include your analytical comments and add charts or graphs if they help to prove your point more clearly.

In addition to your written project, please prepare a 15 to 20-minute presentation including a PowerPoint. You may also include handouts for the class. In your presentation you will identify yourself and your companies. Show the class your findings, explain your findings, identify whether or not you would invest in these companies, if so, why, if not, why not, and then answer questions from the class.

Your final presentation PowerPoint should consist of at least 15 slides, not including title or reference slides. Slides should be concise and uncluttered. Use various graphic and visual enhancements when appropriate. Be sure to provide citations for any references or images used. Use APA format for any citations. Submit your PowerPoint file prior to the start of the Friday sessions. You should also bring your final presentation with you on a USB drive.

Please dress appropriately for a business presentation, at a minimum in business casual attire. Presentation is very important. You will be graded on preparation, presentation, and engagement which means you must be prepared to engage not only on answering questions, but also by asking questions, as this will also be part of your total grade. Please see the presentation rubric.