You will be conducting a 30-minute observation of a local business and prepare a report that describes what you have seen and learned.

Your goal for the observation will be to look at how factors in the environment may influence the consumers behavior in the retail environment.

What is the stores environment like? Music, smells, is it overly stimulating?

How many employees do you see? Does it seem easy or difficult for customers to find help in the store?

Are there pointofpurchase displays? Are they complementary or distracting?

How is the store laid out? Do you think this influences the purchase behavior of the patrons? Do you think the patrons follow the intended path?

Is it the store cluttered? Minimalist? Neat? Messy?

Are there attempts to encourage impulse purchases?

What else do you notice about the location?