You will be required to develop a one-page experiment design for

the case study scenario described below,

Your experiment design should include the following elements:

• Identify the research objective
• Identify the independent variable(s), dependent variable and any potential control variable(s) and extraneous variable(s)
• A recommendation for:
• The setting (laboratory or field)
• Type of experiment (which of the pre-experiment or true-experiment design would be best?)
• Type of experiment design (between-subjects, within subjects or mixed-subjects)
• Describe how the experiment you have designed could be implemented.

Give recommendations using theory and take into account any practical considerations of the scenario. Think about how you might implement the experiment you have designed - step-by-step what would happen so that you can collect the data you need to test your hypothesis and address your research objective.

Scenario

Woolworths are developing a new range of store brand high protein, low sugar yogurt (single serve, competing products like Chobani FiT). They would like to conduct an experiment to see if:

• Consumers are more likely to buy yogurt primarily labelled as 'high protein' or if it is labelled 'low sugar'; and
• Consumers are more likely to buy an organic labelled yogurt ('Macro' store brand) or a premium labelled yogurt ('Gold' store brand).