You will be selecting a company$/$brand or organization that is of interest to you. All companies and organizations are involved in some way with marketing.

$$Find one recent $($within one year$)$ popular press article that discusses a current or potential problem $($threat$)$ or opportunity facing the company that affects marketing. This would be the $$OT$$ part of a conventional $$SWOT$$ analysis $($see our textbook pp$.30-31$ for an explanation with a clarifying example and Table $2\mathrm{.}1).$ This issue will serve as the $$theme$$ for the presentation.

$$Provide some brief background on the company then discuss your issue incorporating what we have been talking or reading about in Principles of Marketing. Explain how the organization managed the issue. What is the threat or opportunity and how does it relate to one or more concept, reading, or theme we have covered in the course? How did the organization combat the threat or take advantage of the opportunity? What sort of assumption did the organization make about marketing strategy in deriving their plan of action? What is your opinion regarding the company$$s actions and their assumptions? What would you do differently? How would you improve upon the decision the company made? Or$,$ what would you advise if they are about to make a decision? Overall, be sure to relate the case study analysis to topics we have discussed in class.