You will choose a company that has developed or is using innovative technology. Some examples include Apple, Google, Tesla, Facebook, etc. Discuss new products as projects in general and then how this relates to your chosen product or service. Discuss "The Valley of Death" in general and then how this relates to your chosen product or service. . Discuss the key activities that need to be managed in general and then how this relates to your chosen product or service. Use the information from page 590 to 603 in the book as a guide. Discuss the marketing/R&D interface in general and then how this relates to your chosen product or service. Explain the high attrition rate of new products in general and then how this relates to your chosen product or service. - Be sure to include implementation analysis and short and long-term recommendations