you will consider promotion, specifically marketing communication channels, and price for the female consumers ages 30-40 who are active in yoga, pilates and boxing. The product is a healthy chocolate bar.

Specifically, you must address the following rubric criteria:

• Promotion
• Recommendtwo marketing communication channelsfor your chosen product. Briefly describe each and explain why they are appropriate based on your persona.
• Price
• Explain how one of the following is used to determine theapproach to pricingfor any offering.
• Company profitability
• Competitor pricing
• Target market price sensitivity
• Identify which one of the four basicpricing strategies(skimming, premium, economy, or penetration) you feel is most appropriate for your chosen product and persona, and describe the general advantages and drawbacks of that pricing strategy.