You will identify a change that is, or might potentially, fundamentally transform the nature of an industry you have an interest in.

Salient current trends could range from the introduction of the internet on retail through to the use of remote vehicle operations in mining. Salient future trends could range from automation in accounting and the evolution of the "metaverse" on education through to generative design on architecture and engineering, or the emerging use of non-fungible tokens for art. The scope is broad.

Combine what you have learnt in the course with your own original research to:

Use concepts from the course to describe the change and how it is (or might) impact existing business models within the industry

Provide an argument for why it is, or is not, accurate to characterise this technological change as "disruptive" to incumbents

Identify the most important innovation management challenge you believe this trend poses (or will pose) to your industry of interest and how one specific firm should effectively respond.