You will need to make your pitch to media so it's time to get to know some journalist and reporters. It is probably a good idea to have some insight into what they do before you approach them. Let's take a look at the day in the life of media professionals. The first video defines the roles of the journalist and the public relations professional. Reveiw the remaining videos and answer the following questions What surprised you about the job of a journalist? What did you learn that might help you approach journalist? Has your opinion changed about journalism or the media?