You will prepare a SWOT Analysis for your simulation company in Week 4. (See Chapter 3 for discussion on SWOT analysis) Next week you will work on your 2nd and final practice round of the simulation. The SWOT Analysis due in Week 4 should reflect on the results of your company's performance after Practice Round 2. Look at it like a Lessons Learned. This is your opportunity to try some new techniques to improve your score and capture more market share