You will submit a proposed company/business for your project for approval. This can be any organization that would benefit from a marketing plan. Your team will assume the role that you have been hired to create a marketing plan for this organization. This organization is now your client. The first group assignment will be a written document, not to exceed two pages (single-spaced), providing the following information: Group Members Business Name Product/Service Description Information Resources (i.e., identify your personal contacts with the business or the sources of the publicly available information) Marketing Objective (S.M.A.R.T) The Focus of the Plan (e.g., will your plan focus on improving a specific product or bringing an existing product to a new target market?)