you will take on the role of a Digital Marketing Specialist working for a startup called Providence Marketing (PM).

PM has recently acquired a lead from its online marketing channels, the lead being an insurance broker called Instant Insurance.

Before taking any further steps, Instant Insurance would like the PM team to put together some more information about opportunities in the industry, and whether display advertising and mobile marketing will even work for their company.

After several meetings with the executives, you have the following information:

• Instant Insurance is located near Islington Station in Toronto, Ontario so you know that you will need to develop a list of the top five competitors in the area.
• You need to convince Instant Insurance to invest in display advertising and mobile marketing. This will entail developing a database of example display ads that Instant Insurance could potentially use as a source of inspiration.
• You understand that you need to develop a list of advantages as to why Instant Insurance should implement display advertising and mobile marketing (is this even beneficial in the insurance industry?).
• The executive team wants to see a complete Google Ads draft formation.

1. Using the information provided in the case, develop a list of competitors in the area. Include their business name, business website, and your overall opinion of the graphics displayed on their website. Include whether or not their website is mobile responsive, as this is a very important aspect of mobile marketing (include evidence of your decision - pictures, etc.).
2. Using Google's search engine, find two examples ofgooddisplay advertisements and twobaddisplay advertisements that companies in the same industry have used before. This will be a source of inspiration for Instant Insurance and will also help convince them to invest in display advertising and mobile marketing.
3. Develop a list of advantages as to why Instant Insurance should implement display advertising and mobile marketing. Keep in mind you are trying to convince them to invest.
4. Develop one Google Ad campaign (search and/or display) from scratch. Your initiatives should include Google Account setup and optimization, one ad campaign, one ad set, and one ad.