You will use the Strategy Canvas wizard to extend your Strategy Canvas. For Round Blue$-3,$ the wizard will only show the Service and Delivery competing factors. You may decide to focus on just Delivery or just Services, or both. In this latter case, you may have to consider what degree of change Blue Buddies can manage.

The Product competing factors that you were dealing with during the two previous rounds are now hidden. This means that you can no longer upgrade your Blue Ocean offering along the Product competing factors.

The figure below shows the four steps that you will have to follow to extend your Blue Ocean offering.