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You will work in groups of 34 to complete this assignment. 1. Read the case study 'First in Asia and the World' at the end

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You will work in groups of 34 to complete this assignment. 1. Read the case study 'First in Asia and the World' at the end of Chapter 5 (page 151) and extract the important facts. 2. Discuss your ideas within your group and answer the following questions in organized paragraphs based on facts contained in the case, your knowledge, and an internet search. Your answers must include two paragraphs for each question. Q1. As the first to set up an international air express business in 1969, DHL had the first-mover advantage over other companies. Is being a first mover as advantageous for a service company such as DHL, as it is for a manufacturing company such as Boeing? Explain. Q2. What elements are necessary for a service company to achieve global success? Q3. Instead of relying on local agents, DHL prides itself on having its own staff of more than 300,000 people across the globe. What are the merits and drawbacks of this international staffing approach? Q4. What do you think are the dangers, if any, of being a first mover

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