You will write two-part (combined) analysis of visual arguments.

A. Evaluate Visual Arguments using questions in "Questions to Ask While Reading

Visual Arguments", p. 300 of text. Conduct a search of your favorite internet sites on any related topic or use the suggested websites in Your Turn, 12a.

Use questions collectively and incorporate in your response; do not separate or number the questions when responding.

B. Do internet search to find advertisements, preferably on an entire ad campaign. Evaluate the ad or ad campaign using questions in "Questions to Ask While Reading an Advertisement", p. 310-311.

Use questions collectively and incorporate in your response; do not separate or number the questions when responding.

FOR THIS ASSIGNMENT:

include websites' full urls in your analyses as well as on

your works cited page

write full sentencesthis is not a report, solid paragraphs, clear transitions

Questions to Ask While Reading Visual Arguments Page 300 Does the argument target a specific audience? Is the claim clearly stated in the images, the layout, and/or any included text? Do you detect any bias or stereotypes based on gender, religion, nation- ality, economic class, or ethnicity? Are you being asked as a reader/ viewer to identify with any of these biases? What assumptions does the argument make about either the target audience or the claim itself? Is the argument relying on facts or on emotion to make its claim? Are patriotic or religious icons or symbols used in order to get your atten- tion or to claim affiliation with the reader/viewer? What is not in the image? Are only certain genders, races, or economic backgrounds included?Questions to Ask While Reading an Advertisement E] How is information about the product conveyed? Is there any text, or is the entire ad visual? El Who is the target audience for the product? Male or female, rich or poor, young or old? El Can you quickly tell what product or service is being advertised? B Is the ad part of a larger campaign? D What strategy is used to sell the product or service? Bandwagon? Celebrity endorsement? Company credibility? Offers to make you rich, thin, beautiful, insert adjective here _? U Does it appeal primarily with facts, emotions, or credibility? E] And, nally, do you believe the claims made in the advertisement? Page 310-311 your turn 12a PRACTICE Read Visual Arguments Visit any of these sites and "read" the argument that is being made, using the checklist "Questions to Ask While Reading Visual Arguments." . The White House http://www.whitehouse.gov/photos . The Marine Corps website-watch the slideshow http://www. marines.mil . Attica Prison http://www.pbase.com/kjosker/attica_prison&page=1 . Controversial Benetton Ad Campaigns http://www.top10buzz.com/ top-ten-controversial-united-colors-of-benetton-ads/ . World War II Army Recruitment Posters (select one) http://www. archives.gov/exhibits/powers_of_persuasion/powers_of_persua- sion_home.html