You work as one of 50 marketing agents for SalesCo, a telemarketing firm focused on selling office supplies to businesses. The firm offers a low base salary to its marketing agents, but provides significant bonuses based on meeting or exceeding weekly sales targets. This morning, one of your co-workers, Sangha, asked if you could cover their phone for an hour while they went to get a covid vaccination. You agreed, as this co-worker has done similar favours for you in the past. Sangha mentioned that they were expecting an important call from a client.

15 minutes after Sangha left the office, their phone rang. You picked up the call. It was from Bob Jones, a purchasing agent with Printstuff, a large printing company that is opening a new location. A manager at an existing PrintStuff location, who is already one of your firm's customers, recommended Sangha to Bob Jones because Sangha offered excellent customer service. Jones wanted to place a significant order for office supplies. He also indicated that he would likely be placing large weekly orders for paper and printing supplies from now on. You face a choice regarding how to proceed with the call.

What ethical decision-making approach is most helpful in deciding what you will do, and why?