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You work as the Lead BA for Husky Airlines, a global airline operating in North America, Latin America, Europe, and Asia. The airline is going
You work as the Lead BA for Husky Airlines, a global airline operating in North America, Latin America, Europe, and Asia. The airline is going through strategic planning and wants your help in informing two aspects of the strategy: Determine a new city to expand to Determine 2 new routes.
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Deciding on new city expansions and route additions for an airline like Husky Airlines which already operates globally involves a comprehensive analysis touching on various facets such as market deman...
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
