You work at a luxury fashion brand. Consider Marketing Budget and Marketing Mix strategy. Identify what you would include in a marketing SWOT analysis and marketing audit in a fashion industry? GIVE EXAMPLE

By answering this marketing audit questions list:

- Has your company carefully segmented the various groups of the consumer market that it serves?

- Do you routinely measure the profitability of your key products or services in each of these consumer market segments?

- Do you use market research to keep abreast of the needs, preferences, and buying habits of consumers in each segment?

- Have you identified the key buying factors in each segment, and do you know how your company compares with its competitors on these factors?

- Is the impact of environmental trends (demographic, competitive, lifestyle, governmental) on your business carefully gauged?

- Does your company prepare and use an annual marketing plan?

- Is the concept of "marketing investment" understood and practiced-in your company?

- Is profit responsibility for a product line pushed below the senior management level?

- Does your organization "talk" marketing? - Did one of the top five executives in your company come up through marketing?

REFERENCES IF NEEDED